The slow learner in this story? That would be me. Marketing is hard for me. It’s not intuitive and it’s certainly not logical. There are moments I wonder if it’s all just one big practical joke. The whoopie cushion of small business. After blood, sweat, and some (in hindsight) hilariously bad marketing efforts, I have learned. Yes I CAN be taught....
Read MoreEntrepreneurs brim with ideas. At times it’s more like an explosion, flinging ideas into every corner of the room. We can imagine the possibilities. We can picture our success with the latest brainstorm, certain of its universal appeal. The ability to see potential is the very nature of an entrepreneur. Unfortunately this incredible strength also brings...
Read MoreThousands of light years from home. No back-up. Limited resources. Scary bad guys with superior weapons. Is this the plot of Star Trek: Voyager, or a day in your small business? Both! I’m light years from my old corporate life. I don’t have the bench strength of hundreds or even thousands of colleagues, and limited resources would be a step up from my...
Read MoreDo you need targeted and relevant online content ideas for your type of business? How about a chance to win a free copy of the forthcoming book, 1000+ Online Content Ideas for Your Business by Matt Mansfield? Targeted Content Drives Targeted Traffic and Profit Companies that publish new blog posts just 1-2 times per month generate 70% more leads than...
Read MoreDo your business partnerships feel like a bad episode of “The Dating Game”? Instead of your dream date, Mr. Cash Cow, on the other side of the divider, you’ve got distractions, numbers in disarray, and profit killers. What’s a girl business to do? The Numbers Whisperer® to the rescue! Three common reasons business partnerships...
Read MoreI dreaded math in junior high school. Walking into algebra class was like entering some dark scary dungeon of fire, terrified I wouldn’t come out alive. Luckily, I survived and only my eyebrows got a little singed. But simple arithmetic? That’s my style! Remember doing the “times tables” in elementary school? I loved the “tens”....
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