The slow learner in this story? That would be me. Marketing is hard for me. It’s not intuitive and it’s certainly not logical. There are moments I wonder if it’s all just one big practical joke. The whoopie cushion of small business. After blood,...
Entrepreneurs brim with ideas. At times it’s more like an explosion, flinging ideas into every corner of the room. We can imagine the possibilities. We can picture our success with the latest brainstorm, certain of its universal appeal. The ability to see...
Thousands of light years from home. No back-up. Limited resources. Scary bad guys with superior weapons. Is this the plot of Star Trek: Voyager, or a day in your small business? Both! I’m light years from my old corporate life. I don’t have the bench...
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