by Nicole Fende | Blog
Snow was falling hard and fast. Wind gusts were blowing icy wetness into my face. Even my love-the-great-outdoors Irish Setter wanted to go back inside. Why was I shoveling in the middle of blizzard? Here in Minnesota we had a major snowstorm yesterday. School...
by Nicole Fende | Blog
My clients won’t pay that much. I’ll lose customers. Some business is better than no business. Sound familiar? You are not alone. I’ve been pricing successful products and services for over twenty years, and I understand your fear. I also...
by Nicole Fende | Blog
I’m not someone who has chased high end brands, I never felt the allure of Prada sunglasses, Luis Vuitton luggage, or Gucci purses. But I’ve been asked to buy varying quality knock-offs more times than I can count. How can this be? Well if you’re...
by Nicole Fende | Blog
You know I’m a fan of using stories as a way to talk about the hard stuff (check out the recent addition of my sci-fi alter ego). But did you know stories are also a fabulous marketing tool? It’s true. People remember stories. People seek out stories to...
by Nicole Fende | Blog
Paperwork, process, systems, checklists,… and in 3,2,1 your brain has shut down. Your body is still located at your desk, but your mind has wandered. Far, far away. What’s the solution? Some experts claim you just need to be more committed to using a...
by Nicole Fende | Blog
There are two camps of people in the world. Those who love, love, love Excel (me!) and those who hate, dread, and loathe Excel (probably you). Does chewing on broken glass watching paint dry while listening to someone scrape nails on a chalkboard sound like more fun...
