Crazy Good Idea or Just Plain Crazy?

Alien Abduction Insurance. Crazy idea? Or crazy good idea? Most entrepreneurs have ideas that fall into both categories – crazy and crazy good. How do you know which category to put an idea into? People have called some of my most profitable ideas crazy. While...

The Grateful Dead's Lessons for Future A-Lister's

Reputations can rise or fall in the blink of an eye in today’s hyper-connected world. Yet one of the best examples for classy (and profitable!) A-Lister behavior comes from last century. The Grateful Dead. You heard me, The Grateful Dead. To your relief, or...